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Corona India launches the Rediscover Paradise Campaign in partnership with Thrillophilia

The initiative aims to boost India’s domestic tourism and hospitality industries through a novel ‘book now, travel anytime when safe' approach.

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Photo Courtesy: Corona India

After months of being confined to our homes, most of us are waiting with bated breath to satisfy the wanderlust within. With Corona India’s Rediscover Paradise campaign, you can definitely get started with planning your post-pandemic holiday and travel when you feel safe.

In a bid to inspire Indians to reconnect with the outdoors and help the local tourism industry, the Rediscover Paradise campaign gives consumers the opportunity to book a range of holiday experiences now, and travel when it is deemed safe to do so. To bring this alive, Corona has pledged to provide aid to over 1,000 hotels across the world with over 14,000 room bookings globally. Closer to home, this platform has been launched in collaboration with Thrillophilia which will not only help those planning their future travels, but will also lend a helping hand to the tourism industry, which has been adversely impacted by the Covid-19 pandemic.

In the initial stage of the campaign, the brand has pre-purchased rooms at independently run homestays and resorts that have been severely affected by the pandemic around Mumbai, Delhi and Bangalore to offer immediate financial relief.

Ensuring that consumers have easy access to a variety of offerings, the brand is curating a large inventory of local stays and short experiences at discounted rates for them to book now and travel anytime. Moreover, Corona India and Thrillophilia hope to involve affiliated vendors who will offer exciting deals for visitors to block and avail at a later period.

Commenting on this launch, Alexander Lambrecht, VP Marketing – South Asia, AB InBev opined, “We are delighted to partner with Thrillophilia to launch the ‘Rediscover Paradise’ program, in line with our long-standing commitment to the travel and tourism industry that we connect with. We have over the years, passionately adopted beaches across the world, and outdoor living is deeply rooted in all our efforts. Now more than ever, as the communities go through a challenging period, we stand in solidarity with them by extending our support. We aim to build a movement that brings together avid travellers to embrace the outdoors once again, but only when it is absolutely safe. By booking a stay now for future travel, we can ensure support to a great number of ground staff who have, for so many years, worked hard to enable us to have a pleasurable holiday. Now it’s time we stand up for them and secure the future of the industry.”

The Rediscover Paradise campaign is certainly a welcome step for the tourism industry, which is estimated to witness a decline of around 400 million tourists globally because of the Covid-19 pandemic.

Throwing light on the initiative Chitra Gurnani Daga, Co-founder and CEO of Thrillophilia added, “Thrillophilia has been recognized as the go-to brand for unique travel experiences. Given the current diminishing landscape, we were keen on helping small players in the sector that may not be able to survive unless given the much-needed fuel to kick start. So when Corona reached out to us with the Rediscover Paradise initiative, we were thrilled to support their endeavour. With both brands being rooted in the outdoors, there was complete synergy in the foundation to aid the sector and serve a common purpose of reviving tourism. We’ve worked together persistently to roll out the crusade to millions of our users. Our vendors are presently focusing on getting all sanitization and hygiene measures in check to be prepared to welcome travellers when deemed safe.”

To join the movement, block your stay now, and travel when it’s deemed safe: www.thrillophilia.com

Safe Travels!




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