The land of unmatched natural beauty and serenity is made all the more special thanks to its people, the ever-smiling Fijians.
While greetings in most other languages are mere salutations or shows of respect, Bula translates to life! Yes, by saying Bula to someone, you literally wish life and happiness unto them, perfectly encapsulating the infectious spirit of happiness in just one word. While the word is used instead of hello, the ubiquitous Bula is not just a greeting, but an emblem of the happiness that Fijian culture embodies so well.
To celebrate this spirit, Tourism Fiji is launching the Bulanaires platform today, March 20th, as we globally recognize it as the International Day of Happiness.
Photo courtesy: Bulanaire
Happiness is something that the world can always do with more of. In fact the Gallup International Hope, Happiness and Economic Optimism Survey 2017 showed that happiness is on the decline around the world. In such a time, the one-of-a-kind Bulanaire campaign hopes to start a global conversation about happiness and making the world a happier place.
Tourism Fiji presents Bulanaires, people who are rich in happiness. This International Day of Happiness, we celebrate a list of Bulanaires from Fiji, Australia, New Zealand, India Asia and Europe and congratulate them for their positive outlook and adopting the ‘Bula’ way of life.
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